A combination of smart work with hard work is the best way to achieve success. Likewise, in digital marketing, if you work smartly, you can cover all the aspects in less time. It will help you to stand apart from all. Google My Business can help you out with this. It is one of the efficient tools that can help you to manage your business. Your perfect tool to gain more visibility. 

What is Google My Business?

Google my business is a tool that enables you to manage and maintain your business profile on Google. You can optimise your profile and make your online business SEO friendly. It makes your business appear on Google maps. 

Why should you have your Google my business profile? Let’s check it out.

Google My Business enables you to appear In Search Results.

As an online business, it is essential to be on the first page of the search results. Why? How many of us scroll to the next page if we do not find our desirable information? Not many, I guess. 

So here, Google my business comes in handy. It enables visibility on the SERP. The results are generally visible in three different sections, namely 

• Google Ads
• Google My Business profiles
• Organic search results

Google My Business increases your organic leads. 

Google My Business profiles enable customers to contact you directly. It displays the contact number, working hours and bookings. 

You can consider it a shortcut to reach you directly without visiting the page. 

Hence the potential customer can contact you directly through this tool. 

It helps you to stay in touch with your customers. 

Online business becomes better when you can stay connected with your customers. You can do this with Google my business tool. It can be done in two ways. 

• Reviews: This tool has a review section for customers. They can provide both positive and negative feedback. The positive ones help you to attract more customers. You can deal patiently with the negative ones. You can understand well what your customer wants and make the changes accordingly. 
• Google My Business Messages: This is an inbuilt feature in the tool. You can contact your customer in real time through this feature. 

Performs as Local SEO 

It helps you to optimise your website for local SEO. You can find the right keyword for your business and increase the ranking in the algorithm. Many people look for a “near me” store so, this tool helps to popularise the marketing in the geographical area.  

A trustworthy tool 

When you create a google business profile, it makes your online store more trustworthy to customers. They can contact you directly from the toolbar without visiting the page. Most online marketing gains more customers from reviews. Google my business allows customers to write their reviews so other customers can get the required information about your product.

To keep up with the competition. 

Nowadays, almost all online businesses are creating their google profile. So if you forget this tool, it would mean risking your visibility online. To keep up with the competition, you can build your google my business profile. Provide all the required information and update every contact detail. Little things make big differences so this one too!

It’s a free tool!

What else can be so exciting than getting so many benefits for free? Only you have to deal with some formalities of the tool. Follow the procedure to set it up. It’s efficient and provides you with so many benefits free of cost. 

So you do not have any excuse to not have your Google my business profile in 2022. Its various benefits with zero investment are indeed advantageous. This makes this tool so popular in 2022, and it must have a business feature.