Not every businessperson is an SEO expert. If you want your brand to expand and increase its revenue, the right SEO technique can help you maximize your business profits. If you don’t understand SEO, here are the most popular SEO tools for small business owners that can help you witness faster business growth:
- Google Analytics
Google Analytics is used to track performance of the keywords and how the site visitors interact with it. It is a completely free tool that is used by all small business owners for lead generation, sale conversion, increasing page views and for running a successful SEO campaign. With Google Analytics, you can also get information about your visitors/ customers, for instance, you can get data about their geographical location, devices used, traffic source etc.
If you can’t keep a 24 x 7 eye on your website, then RankSense can help you solve your problem. It claims to give small business owners at least a 15% revenue lift with its constant SEO monitoring feature and ‘SEO scan’ tool.
- Screaming Frog
The free version of this tool can help you crawl up to 500 pages on the search engine list. Screaming Frog is an SEO spider tool that automatically audits your webpages and fixes your site against broken links, duplicate content, server errors, URLs and more. It can also suggest correction of page title and Meta description that help you stay ahead of your competitors.
MozPro and Moz Local are great SEO tools that largely focus upon local marketing. Small Businesses, who are looking for local establishment, can do business listing auditing, citation clean-up and get aware of local ranking factors with Moz Pro and Moz Local. Moz Local is probably the best way to audit your businesses’ name, address and phone number (NAP) and fix it for ranking higher in the search engine list.
- Google Webmaster Tools
Google Webmaster Tools is a must have for getting the best SEO data sources. The tool helps you to fix manual actions, gives you an overview of who’s linking to you and informs you about organic data, keyword impression, traffic data and more. The tool helps you track your site’s performance (Google Console), get support for your site with support documentation and testing tools and more.
- Local SEO Checklist
Local SEO Checklist helps you to optimize your website to the fullest with in-depth SEO local checklist. The tool is categorized with important resources such as:
- On Page – Title Tags, Clean URLs, Duplicate Content, Logos and Images, www and non-www, Webmasters, Google Analytics, Indexible Menus, Nap, City/ Service Page, Blog, Mobile Responsive
- Google Profile – Google+, Google My Business Claim, Accurate Category, Accurate Listing, Logos & Cover Photo
- Schema – Check, Generate and Implement Schema
- Citation – Top 50 Citation, Fix Listings, Niche Specifics, Hyper Local, Competitor Citations, Modify Old Citations
- Reviews – Negative Reviews, Generate Reviews, Make Easy to Review
- Conversion – Call to Action, Phone number, Testimonials
- Social – Twitter, Facebook, Foursquare
- 5 MinuteSite
The right set of keywords is one of the most important criteria that affect your SEO campaign and subsequently the ranking on the search engine list. The 5MinuteSite is a simple, but a very powerful tool to help you give fruitful benefits of your keyword research efforts. Use regional filters to get the keyword that can exactly target the consumers you are looking for.
- Raven Tools
If you want readymade marketing reports for SEO, PPC and Social Media through channels such as Google Analytics, Google Search Console, Google Adwords, and, Social Media platforms like Facebook and Twitter – all at one place, then Raven Tools should save your time and money. The reports are weekly, monthly and quarterly based.