Hungry for some quality clicks for your Facebook Ads? Facebook Ads can no doubt turn costly for your business if you aren’t able to generate enough redirections and leads from them. However, Facebook Matters to Your Business and it can bring 5X more leads than you would have done without it. Writing Successful Facebook Ads is both an art as well as involves mathematical predictions. Ditching out all that guesswork, for a maximum reach that brings in quality customer leads and acquisitions, it’s always wiser to hire Digital Marketing Brisbane professionals who have prior experience in writing successful Ad Copy that will actually work for your business type.
Here are some of the top tips that will help you write successful Facebook Ads:
It’s All About Being Visual
If you ask Facebook, they will always recommend you to upload visually appealing posts to make it a big hit in the market. Visually captivating Facebook Ads complies to Facebook Algorithms and will be churning around over the internet organically even when you have stopped paying for it.
Placing it at the Correct Position
Placing the Facebook Ad at the right position is also important to get more reach, more views and more clicks. The Desktop and the Mobile Facebook News Feed Ads outperforms those placed on the right corner. According to a research, right side Ads are often neglected as they directly brag about your brand, while those in the News Feed gives an organic and native feel to the viewers. However, if budget is a constraint, try placing ads on the right hand side of the Facebook page first to monitor its performance.
Be Clear, Not Clever
Customers have become smarter than before! And, fooling them or giving them the wrong or misleading information (though, can get those clicks! ), but more often than not, they aren’t going to turn into conversions/ retention. Keep it short, sweet, simple and direct.
Facebook is a busy ‘marketplace’ and tons of pictures and links and videos are being uploaded every single minute of the day. Therefore, if you want your Ad to be tempting enough to get a click, make sure you make it visually relevant, include a powerful and a compelling message, and highlight that it may actually solve one of your customer’s biggest problems!
Never even think about bragging or even mentioning your name/business name in a Facebook Ad. The information in the Ad should speak for itself. A slogan or two maybe would do, but focus more on getting clicks, and then people will automatically be interested in knowing more about your brand name and brand image later.
Reach Out to the Right People
The number one reason for why Facebook Ads are a preferred PPC is because they help you get a desired demographic reach for the customers you are looking forward to. For example, if you are a Beauty brand and want to post an Ad for a particular product, feed in and customize paid reach settings such as ‘Age: 20-60 years, Gender: Female, Interests: Skincare, Beauty, Fashion’ etc. as these are your first line of target audiences for your particular business type.
Sounds too ruthless? But, ‘Human Emotions’ and melodrama are the best marketing tools to push-up your business growth. Hitting the right emotions for the problems that your customers are finding the solution for, is all what you need to get those clicks. If you belong to industries such as fitness, health, personal finance, food, lifestyle, beauty and dozens of others, you ought to be emotional to grab your customer’s attention.
Place Rightful ‘Call to Action’
‘Shop Now’, ‘Call Now’, ‘Visit Website’ , ‘Buy Now’, ‘Save Offer’, ‘Get Directions’ are some of the crucial call to action buttons. A beautiful and a visually appealing Facebook Ad is great, but without a call-to-action (CTAs) it’s actually worthless and lifeless. Such CTAs generate an urgency amidst your potential leads and encourages your viewers to click the ad post right there.
The Ad Type
The format of the Ad can also make a huge difference. Video Ads are undoubtedly the top performers, but let’s face it that it takes a great amount of capital to shoot for a video campaign. If you are still planning for a video ad, make sure you comply to the Facebook Ad requirements, keep it short and simple (Ads that are ~ 1 minute get the maximum clicks), display products/service and design for a HD view. If you are a small business, or you manufacture products/services, Photo Ads and Multi-Products Ads (Carousel) are the best options for you. On the other hand, if you want to get shop visits or own a office, place ‘Reach Ads’ to grow your local awareness. Lastly, if you’re organizing an event, try the ‘Event Ad’ option instead.
Following these nine golden rules of writing successful Facebook Ads will easily generate leads and help you increase your ROI. To maximize reach, hire Social Media Marketing Agency and learn how you can shoot up your business’s popularity with minimum spending.