The client was already spending quite an amount on Google Adwords but was not getting expected results. He wanted to increase sales but was reluctant to invest more on Adwords. We achieved what he expected through organic SEO. Yes, you read it right! Just organic SEO and no Adwords Campaign.

Goals

  • Improve online presence
  • High ranking on Google and other search engines for relevant keywords
  • Increase leads and customers
  • Better ranking than the local competitors

Challenges

  • Customer website had loosely defined keywords
  • Low ranking in Google and other search engines 100+
  • Lack of focused keyword strategy

Solution

  • Setting up Google My Business Account and Google Analytics to track growth and measure performance
    • Detailed keyword research and optimizing the website and the content according to the keyword strategy plan.
    • Ongoing onpage and off page optimization strategy to help rank high on Google.
    • Weekly blog posts on relevant topics based on the keyword strategy plan
  • Increasing social media engagement to divert local traffic to website.

Results

  • Within 3 months ranked at no 1 on Google maps for all local keywords.
  • Ranked on Google Page 1 for all targeted keywords within 6 months
  • Huge increase in business views and customer actions from Google Business Listing within 3 months.
  • 87.5% increase in the number of direct phone calls from Google Business Listing.
  • 47.6% increase in ‘request directions’ from Google Business Listing.
  • Steady growth of organic traffic tracked through Google Analytics
  • Within 3 months there was :
    1. 54.05% increase in new session engagements.
    2. 77% increase of engagement in pages per session.
    3. Lowering of Bounce Rate by 38%
    4. 192% increase in average session duration.
  • Within 6 months ranked at number 3 on Competition Map (tracked via SEO tool SEMRush). Well ahead of all competitors and even ahead of dealer service workshops. Only behind business directories like Truelocal and Autoguru.