Rawsome healthy provides services related to nutrition, health and wellness. Currently they are followed by 70,000 people across the 4 continents along with 9 million views in their official Rawsomehealthy TV channel.

Rawsome healthy approached us to help them with Facebook Ads. They wanted to generate Leads from Facebook.

Goal

  • Facebook Leads at lowest possible CPL (Cost per Lead)

Challenges

  • They were running few Lead generation campaigns and the CPL was between $1.26 to $2 and they wanted to bring this down below $1 per Lead

Solution

  • We used Audience Insight tool to uncover hidden targeting opportunities.
  • Split testing different ad copy elements.
  • The CPL  came down to just $0.49 and the ad relevancy score was 9.