Rawsome healthy provides services related to nutrition, health and wellness. Currently they are followed by 70,000 people across the 4 continents along with 9 million views in their official Rawsomehealthy TV channel.
Rawsome healthy approached us to help them with Facebook Ads. They wanted to generate Leads from Facebook.
Goal
- Facebook Leads at lowest possible CPL (Cost per Lead)
Challenges
- They were running few Lead generation campaigns and the CPL was between $1.26 to $2 and they wanted to bring this down below $1 per Lead
Solution
- We used Audience Insight tool to uncover hidden targeting opportunities.
- Split testing different ad copy elements.
- The CPL came down to just $0.49 and the ad relevancy score was 9.
