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Marketing Strategy

Why your Company Needs Content Marketing?

Did you know that 80% people trust on the ‘words’ of a company in the form of an article when compared to a flashing advertisement? Building trust and brand awareness about your company holds an immense importance in customer acquisition, for which Content Marketing via Digital Marketing Agencies Carnegie is undoubtedly a concrete and an unmistakable route to it.

Content Marketing is a smart marketing strategy to drive business to your website through useful content generation, publication and distribution to a target set of audiences so as to make your business grow popular.

Here are some of the top reasons for why your company immediately needs content marketing:

Building Trust

Starting a blog and publishing articles related to your niche/business every week, not only drives traffic to your website through Search Engine Optimization Melbourne, but it right away engages people who have or haven’t used your products/services. Moreover, people no longer like responding to sales messages and traditional marketing techniques and rather like to invest their time on something that will be beneficial to them. Once people know through your blog that you actually care for their interests, and not really here just for the sake of profit making, your conversion rates are going to trend sooner or later – your leads start to trust you!

content marketing australiaBuilding Brand Awareness

Let’s suppose you own a car servicing agency based in Canberra. Studies say that without digital marketing, you are likely to get 92% less customers than what you could have got with it. Within the array of digital marketing, content marketing for building brand awareness plays a very important role. It helps your business get an exposure and drives in potential customers who never knew before that your brand existed. Use content marketing to demonstrate your skills and expertise of your forte to significantly increase quality traffic to your website.

content marketing brand awareness

A Great SEO tool

No doubt Content Marketing is a hero figure in realizing your Search Engine Optimization Melbourne goals. With the right set of well-researched keywords, you can rank higher on the Search Engine Results Pages (SERPs), and with it, the chances of potential customers hitting your site goes high up as well.

content marketing SEO

Lead Conversion

Now, not only the right SEO keyword fitted in your content help people in finding your web page faster, but the type of quality content you are going to put on the website largely determines how your site visitors can turn themselves into buyers and followers of your brand/product/service.

content marketing lead conversion

Make engaging content that focuses on three main areas of a potential customer: brand awareness, product/service consideration and the final decision to buy. Nurture your leads by generating contents wherein you discuss about a particular problem, recommend the best practices currently available to rectify the problem, evaluate the solutions and suggest varied options to correct those problems.

Building Brand Authority

Let people know that you are an expert in your particular niche through content marketing. This doesn’t necessarily mean that you have to consistently brag about your product/service, but you can connect with your audiences through social media, or posts and comments on your website and other discussion forums to help people understand your brand’s genuineness, while recommending the best solutions to their problem and letting them know how you care for them even when your services go wrong sometimes. This way, even those audiences who haven’t bought from you ever, will trust you as the authority of the particular forte you are trading in.

content marketing lead conversion

Content Marketing is an effective way to keep the spark of your brand alive in the constantly raging digital marketing world. To strategize your content marketing methods and create the content that works for your business, it’s best to hire professional internet marketing agencies Canberra.


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