Google Local SEO – Top Tips to Improve your Ranking and Dominate Local Search
With new algorithms, software upgrades and freshly evolving competitors, the world of SEO is becoming challenging every day. To build an attractive online presence and to rise up in the world of SEO, here are some Google Local SEO top tips by digital marketing Brisbane experts that will help your business dominate local search results:
Getting Discovered Locally
If you want to establish yourself locally, you would require enlisting information, latest trends and features and informative facts about what local people actually care about. Use Local Schema Mark-up (a tool that categorizes and identifies important information on websites from famous search engines) to help people know what your business does.
Geographic mark-up lets you embed information in the footer of your website like operating hours, address, phone, fax, e- mail, accepted payments and more, so that you can easily get discovered locally. 9.8% of your ranking may go up with positive Google Maps Listings and Reviews.
You can also get your business listed on online search directories like Yelp, CitySearch, Merchant Circle, Hotfrog, dlook, startlocal, truelocal, womo and others to promote, spread brand awareness and popularize your local business.
Optimizing Google My Business
Once you claim your business on Google My Business, your chances of being spotted by your viewers goes up by 30%. By using Google+, you can get approval of your Google My Business (GMB) Account for your business by asking Google to send you a secret PIN to your business’s physical address.
Once you are approved of a GMB account, you can then edit the listing with the right description, business hours, categories and other such important information about your business.
Use the right Title and Meta descriptions
When you search for something on Google, the link that appears in blue is called the Title and the details below it in black is called the Meta description. Ideally, the length of these tags should be no more than 60 characters and the description should be up to 200 characters as advised by Google.
Unique and compelling titles and descriptions are one of the most challenging SEO tasks and if you can ace this art, your site/business is bound to rock soon!
If you get dozens of positive reviews on your GMB listing or on a blog post on your site, your business can actually grow viral soon! Today, about 84% of the people trust online ratings and generally refer to Google My Business or Facebook to get reliable reviews from authenticated users about a place or a business.
Whether positive or negative, if someone leaves you a review, make sure you revert back to them with a humble statement to not only give special attention to that customer, but to others as well.
Did you know that if you interlink high quality links from top performing websites and embed them to your blog post or website (and vice versa), your website gets promoted as well? These links are called backlinks/outbound links and they have a very important place in the world of SEOs.
Use the feature called ‘domain authority’ by Moz to search for low and high quality domain names and get an idea about the rankings of a website on search engine result pages (SERPs). Local websites with low quality domain name authority with good influencing power can sometimes be equally important for promoting local businesses and getting higher ranking for Google Local SEO keywords and search results.