Ads - Performance Marketing
Increase leads and sales. We implement tailored strategies for Google, Facebook, Instagram, LinkedIn and YouTube Ads to maximize returns. Utilize social media channels to boost revenue.
Achieving Success (ROI) with
Mastering the skill of creating compelling campaigns tailored to your target audience’s preferences and delivering them at the optimal moment and platform, thereby generating the outcomes that hold the utmost significance for your business.
We invest our efforts in comprehending the exact profiles of your most valuable audiences, locating their online browsing patterns, and employing multi-channel strategies to ensure your brand captures their attention.
By immersing ourselves in your customers’ digital behaviors, we construct paid advertising initiatives that showcase exceptional creativity and messaging, effectively resonating with individuals at every stage of the conversion journey.
- Leverage data to spot opportunities to improve campaigns
- Utilise data, insights, machine learning and customer-centric tactics
- Maximize performance and continually optimize paid advertising strategy
- Maximize engagement and conversion
Paid search and shopping campaigns are used to place brands in front of their target audience when they are searching for products, services or offerings.
Targeting and messaging must be done correctly to capture available in-market demand across Google, Bing, and other relevant search channels.
Advertising on social media reaches target market.
Social advertising increases brand awareness, drives traffic and encourages engagement from both existing and potential customers.
Create the ads that are as successful and convertible.
Highly-targeted ads to reach 500 million daily active users on Instagram.
Reach potential customers with strategic advertising.
Leverage the power of Instagram's user base.
Display advertising is a great way to increase awareness of a larger marketing campaign.
Video advertising strategies implemented by Performance Marketing Specialists to engage target audience.
It can also be used to generate demand for new products and services.
Customer-centric Performance Marketing aims to reach customers where they are.
LinkedIn may be an ideal platform for B2B audiences to increase engagement, brand awareness, and conversions.
With LinkedIn Advertising, brands can showcase how their product or service can help potential customers during their decision-making process.
PPC is a powerful, transparent and cost-efficient form of digital advertising. It is widely used on search engine platforms like Google Ads and Bing Ads. PPC is also popular on other advertising platforms such as Facebook, LinkedIn and Apple iAds.
The choice of key marketing performance metrics relies on your business goals and how you define success. We customize your performance strategy to align with metrics such as ROAS, lead generation increase, profitability, customer acquisition costs, and other relevant factors.
- Performance marketing is an effective tool for customer growth and acquisition.
- It increases customer retention and frequency of repeat purchases.
- Paid search ads can be used to capture in-market demand.
- Paid advertising on social media can drive new opportunities.
- An expert performance marketing specialist can help businesses place their brand in front of the ideal audience.
- Paid advertising campaigns of high quality can increase the likelihood of customer action and achieving conversions.
LinkedIn ads (With a user base exceeding 660 million across over 200 countries) offer a paid advertising solution for the world’s largest professional network online. By leveraging this comprehensive platform, businesses and individuals can significantly increase their reach and accomplish various objectives. Utilising targeted LinkedIn ads can yield exceptional outcomes, allowing you to amplify your brand’s professional audience by sponsoring remarkable content or generating leads for your company’s products. With LinkedIn’s paid ads, the possibilities are endless.
Even if your business is more accustomed to Facebook or Instagram, don’t overlook the potential of utilising LinkedIn paid advertising. Especially for B2B-oriented companies, this platform offers a valuable opportunity to engage corporate decision-makers and industry influencers directly, promoting your products and services. With the ability to target users based on job titles and current companies, reaching a specific audience becomes easier, enabling you to achieve your objectives with greater clarity.
LinkedIn offers advanced targeting options based on job titles, industries, company size, seniority, and more, allowing businesses to effectively reach a specific and relevant audience.
With its user base consisting of professionals, LinkedIn is an ideal platform for B2B marketing and recruitment. It enables businesses to directly connect with decision-makers and industry professionals.
By utilising LinkedIn ads, businesses can enhance brand visibility and recognition among a professional audience, thereby increasing awareness and familiarity with their company.
LinkedIn ads also serve as a valuable tool for lead generation. With a range of ad formats available, such as sponsored content, text ads, video ads, and carousel ads, businesses can choose the most engaging format for their target audience.
Opting to promote your business on LinkedIn is a commendable move. However, it is essential to have a clear understanding of the budget needed to achieve your goals before embarking on this endeavour. While numerous digital marketers acknowledge that LinkedIn ads deliver exceptional results, the total cost of your campaign hinges on the specific activities you undertake and the target audience you aim to reach, aligning with your business objectives. If your goal is to convert a business-oriented audience, LinkedIn paid advertising stands out as an outstanding strategy for boosting leads and sales.
YouTube Ads are a form of advertising that appear on the YouTube platform. They are designed to reach and engage with YouTube’s vast user base. YouTube offers several types of ads that can be displayed before, during, or after videos, as well as within search results and on the YouTube homepage.
YouTube Advertising works by advertisers creating ad campaigns on Google Ads, selecting ad formats, setting targeting options, and bidding on ad placements. Ads are shown to viewers based on targeting criteria and auction results. Advertisers pay for views or interactions, and they can track ad performance and make adjustments to optimise their campaigns.
YouTube Ads offer benefits such as a wide reach to billions of users, engaging video formats, precise targeting options, measurable results and analytics, cost control, and opportunities for remarketing. These advantages make YouTube Ads an effective platform for advertisers to connect with their target audience and promote their products or services.
YouTube Ads can benefit a variety of businesses, including e-commerce, branding, entertainment, education, travel, technology, fitness, automotive, and more. Any business looking to reach a broad audience, promote their products/services, or build brand awareness can leverage YouTube Ads effectively.
There are various types of YouTube ads, including skippable video ads, non-skippable video ads, bumper ads, overlay ads, display ads, and sponsored cards. These different types of YouTube ads offer advertisers versatility in terms of ad format and placement, allowing them to choose the most suitable option for their campaign objectives and target audience.
As the world’s largest paid advertising platform, Google Ads ensures that businesses of all types can effectively reach their target market and increase conversions. By leveraging Google Ads, companies can position their websites at the top of search engine results pages (SERPs), capturing the attention of high-quality leads who are genuinely interested in their products and services. However, achieving a successful pay-per-click (PPC) strategy requires meticulous planning to maximise the value of your budget. Thankfully, the highly skilled team at Predicta Digital possesses extensive expertise in executing impactful cost-per-click campaigns.
There are various types of Google Ads that can significantly impact the overall success of your campaign.
- Search ads: Google search ads appear above and below the search engine results page (SERP). These ads are ideal for connecting with customers who are actively looking to make a purchase.
- Display ads: Google display ads are visible across a vast network of partner websites and applications on the Google Display Network.
- Video ads: You can reach a highly engaged audience through various subcategories of video ads that appear before, during, and after content.
- Google Shopping Ads: With targeted Google Shopping ads, you can entice customers to visit your store by presenting compelling offers that drive them to take action.
Retargeting ads: By implementing a Google remarketing tag on your website, you can track previous visitors as they navigate the internet. Retargeting ads help re-engage those who have already shown interest in your products but haven’t made a purchase.
Each Google Ads campaign is unique, and it is essential for every business to acknowledge this fact. A successful campaign should be tailored to meet the specific requirements of the client. However, due to the variable nature of campaigns, the final cost can vary significantly. For example, some companies may have a desire to rank for highly competitive keywords, which can result in higher costs to secure valuable ad placements. Nevertheless, by partnering with Predicta Digital Australia, we guarantee to provide transparent cost projections, enabling you to have a clear understanding of what to expect.
Landing pages play a crucial role in customer conversion. They serve as a platform for brands to display their products, emphasise appealing offers, and provide contact information, ultimately leading to increased sales. Moreover, landing pages are pivotal for your Google Ads campaigns, as they direct potential leads to relevant destinations.
Making the choice to establish a strong digital presence is an excellent strategic move for the future of your brand. With an increasing number of customers opting to shop online, it’s essential to seize their attention. However, in today’s highly competitive online landscape, simply having a basic website with a few product listings is not enough to distinguish yourself from your major competitors. To truly stand out amidst the crowded marketplace, you need to adopt a focused and precise strategy when it comes to Google Ads. This approach will guarantee that you effectively reach your target audience and enhance brand visibility.
While paid advertising campaigns do not directly enhance your SEO performance, they can have a substantial impact on increasing the visibility of your business when implemented as part of a comprehensive approach to PPC. The significance of keywords in both SEO and PPC campaigns should not be overlooked, as the data obtained from your Google Ads strategies can be utilised to enhance your on-page optimization techniques. Over time, this can effectively propel your business up the search engine results pages (SERPs) using organic methods, resulting in reduced costs and long-term sustainability.
If your brand aims to effectively engage with customers, Instagram ads are the perfect solution. These visually appealing ads seamlessly blend in with regular posts and appear in prominent positions such as the Feed, Stories, Explore, and other key locations. With a variety of ad formats available, you can tailor your campaign to align closely with your business objectives, increasing your chances of achieving an impressive return on investment (ROI).
With over one billion active users, Instagram serves as a potent platform to connect with a vast audience. By utilising ads, businesses can tap into this extensive user base and amplify their brand visibility.
Instagram ads enable businesses to focus on specific demographics, interests, and behaviours. This targeting capability ensures that ads are displayed to relevant audiences, thereby increasing the likelihood of engagement and conversions.
Instagram’s visually-oriented nature makes it an ideal platform for creating captivating and interactive ads. Ads can incorporate compelling images, videos, and interactive elements, capturing users’ attention and motivating them to take action.
Consequently, this presents a valuable opportunity for your business to connect with fresh audiences and establish a competitive edge through a well-rounded advertising campaign.
Instagram provides a range of advertising options to assist businesses in promoting their products or services. Below are several common types of Instagram ads:
Photo Ads: These ads consist of compelling images, accompanied by a caption and a call-to-action button. They appear within the Instagram feed.
Video Ads: Similar to photo ads, video ads utilise videos instead. They can be up to 60 seconds in length and automatically play in the Instagram feed.
Carousel Ads: Businesses can utilise carousel ads to display multiple images or videos within a single ad. Users can swipe through the carousel to view each piece of content.
Stories Ads: Stories ads appear as full-screen photos or videos within the Instagram Stories section. They are seamlessly integrated between user-generated stories.
Explore Ads: Displayed in the Explore section of Instagram, explore ads leverage user interests and behaviour to showcase relevant content.
IGTV Ads: Specifically designed for Instagram’s IGTV platform, IGTV ads appear during long-form vertical videos.
Shopping Ads: Shopping ads enable businesses to tag products in their posts, simplifying the purchasing process for users directly within the Instagram app.
These represent just a selection of the available Instagram ad formats. Instagram consistently introduces new advertising features and formats to enhance the overall advertising experience.
Facebook Ads are a type of online advertising service provided by Facebook, the popular social media platform. They allow businesses, organizations, and individuals to create and display targeted advertisements to a specific audience on Facebook and its affiliated platforms, such as Instagram and Messenger.
Facebook Ads offer a wide range of targeting options, allowing advertisers to reach people based on factors such as age, gender, location, interests, behaviours and more. This level of targeting helps businesses effectively reach their desired audience and increase the chances of generating meaningful engagement and conversions.
Predicta Digital is a leading digital marketing company that specializes in helping businesses generate effective Facebook ads. With their expertise and industry knowledge, they provide comprehensive services to maximize the potential of Facebook advertising campaigns. Predicta Digital excels in generating Facebook ads by crafting customized strategies, precise audience targeting, creative ad development, campaign management, testing and optimization, performance analytics, and continuous support. Their comprehensive approach helps businesses achieve their marketing objectives and maximize the impact of their Facebook ad campaigns.
A Facebook pixel is a piece of code provided by Facebook that you can place on your website. It is a tracking tool that helps you measure the effectiveness of your Facebook advertising campaigns and gain insights into user behavior on your website.
When someone visits your website, the Facebook pixel collects data about their actions and interactions, such as page views, purchases, form submissions, or any other desired events you set up. This data is then sent back to Facebook, allowing you to track and analyze the performance of your ads, optimize your targeting, and remarket to specific audiences.
Facebook ads are highly effective for businesses of all sizes and industries. They can be utilized to reach specific target audiences, achieve marketing goals, and stand out in competitive markets. A skilled digital marketing agency, like Predicta Digital can create and execute a tailored Facebook advertising strategy to help businesses grow their reach and achieve their objectives. Whether it’s increasing brand awareness, promoting new product lines, or driving immediate sales, Facebook ads can effectively engage consumers throughout their customer journey. Additionally, Facebook ads can enhance content marketing efforts, enabling businesses to expand brand visibility and enhance their industry reputation.
Facebook ads offer a wide range of advertising formats, making them popular among businesses worldwide. Choosing the right ad format is crucial for achieving specific goals, whether it’s increasing brand awareness or driving conversions. An experienced Facebook advertising agency, like ours, understands the intricacies of each format and develops strategies that deliver optimal return on investment (ROI) for clients.
To highlight the benefits of your products, formats such as Product Ads, Slideshow Ads, and Collections Ads are effective choices. For lead generation campaigns, Facebook Lead Form Ads, Dynamic Ads, and Messenger Ads can be utilized. Additionally, Video Ads, Augmented Reality Ads, and Carousel Ads are ideal for brands seeking to make a significant impact on users’ feeds.
By leveraging the diverse range of Facebook ad formats, businesses can create compelling and engaging campaigns tailored to their specific objectives. Our agency specializes in utilizing these formats to help our clients achieve their goals effectively.
Facebook Ads offer several benefits for businesses.
- They provide access to a wide audience reach with billions of active users, allowing businesses to connect with a diverse range of potential customers.
- Facebook’s precise targeting options enable businesses to define specific demographics, interests, and behaviors, ensuring their ads reach the most relevant audience.
- The platform offers diverse ad formats, such as images, videos, carousels, and collections, allowing businesses to create visually appealing and engaging ads.
- Facebook Ads can be cost-effective compared to traditional advertising channels, giving businesses control over their ad budgets and spending limits.
- Facebook provides detailed analytics and reporting tools, allowing businesses to track and measure the performance of their ads and optimize their campaigns for better results.
- Remarketing opportunities, mobile advertising capabilities, and integration with other marketing channels further enhance the benefits of Facebook Ads, making it a valuable tool for businesses to reach their target audience, drive engagement, and achieve their marketing goals.